Coldwell Banker BVI
Coldwell Banker BVI is one of the leading real estate agencies in the British Virgin Islands, representing premium island properties and exclusive developments. The brand’s social presence had a strong foundation but needed a clearer voice, strategic content direction, and consistent storytelling to connect with both local and international audiences.
@coldwellbankerbvirealestate
Services
Social Media Strategy - Email Marketing Template Design
KPI's
Follower Growth - Sales Leads - Engagement Rate
"One of Charlotte's standout qualities is her exceptional ability to listen attentively to our needs and translate them into innovative marketing strategies."
Project
After a period of limited content and inconsistent posting, the brand’s social presence had become stagnant—lacking the momentum and visibility that matched its market position.
What we did
We developed a refreshed social media strategy focused on elevating Coldwell Banker’s brand presence and highlighting its exclusive partnerships with luxury resorts and development partners. The content strategy shifted toward value-driven storytelling—educating audiences on the benefits of working with Coldwell Banker while showcasing lifestyle, community, and investment potential across the BVI.
Results
Since the strategy relaunch, Coldwell Banker BVI has seen:
+200% increase in engagement across social channels
+20% month-over-month follower growth
Stronger brand recognition within the Caribbean and overseas markets A consistent, engaging social presence that reflects Coldwell Banker’s reputation for trust, expertise, and island luxury—while actively driving awareness and lead generation across its exclusive listings.
