CocoPlum
CocoPlum is a new luxury villa rental and management company offering a standout portfolio of villas across Virgin Gorda, Tortola, and the neighbouring islands — including exclusive properties on Moskito Island and Steele Point.
@cocoplumbvi
Services
Social Media Strategy
KPI's
Follower Growth - Website Traffic - Booking Conversions
A direct booking through Instagram in the first 3 months of launching the business
Project
As a newly launched brand, CocoPlum needed to establish a high-end social presence, build awareness, and begin driving inquiries from potential renters and villa owners.
What we did
Launched and managed the brand’s social media channels
Created elegant, aspirational content showcasing villas and surrounding landscapes
Implemented a boosted content strategy to build rapid awareness and grow the follower base
Developed a tone of voice tailored to the luxury Caribbean market
Results
Successful brand launch with consistent weekly content
Strong growth in awareness and follower numbers
Secured direct bookings from social media, validating the digital strategy
2026 strategy now expanding into lifestyle storytelling and more video to accelerate growth
